Recently, Google has rocked the world with its mobile, and speed-related focuses on SEO. How does that affect your current SEO efforts on your website and overall web presence? Let’s explore the top trends and why it’s essential to embrace them.
Overall, mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking purposes. Starting in March 2018, Google has begun the process of Rolling out mobile-first indexing. Google Search Console had sent out notifications at the time but probably hasn’t reminded you since.
A mobile-first index does not mean “mobile-only.” Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re searching.
With the number of users that use their mobile devices compared to desktop, it’s a no-brainer. You have to focus on your mobile web presence, or you will not succeed at this day in age.
- Any mobile version type is excellent. Just take into account a few moments. Google’s Trends Analyst John Mueller mentioned: “If you want to go responsive, better do it before the mobile-first launch.” So, if your site hasn’t migrated yet, and you’ve been thinking about switching, do it now. This statement was released two years ago; if you still haven’t, you need to do it now!
- To understand how search engine spiders see your mobile pages, crawl them with a mobile bot. For example, Google Mobile-Friendly Test can do it for you and give you helpful insights.
- You can also review your website pages and how Google views them with two vital tools PageSpeed Insights and GTmetrix
- Set a reminder to regularly check your scores with the previous tools and make sure you stay in good standings.
If all else fails, don’t hesitate to contact a professional. Every minute that you aren’t showing up in front of your customers, that’s business you’ve lost.
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